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And be straightforward and ethical beyond that. Your sales team has to be upfront about pricing and how your offering can legitimately help prospects. If your organization makes a significant misstep, own it, and address it as quickly as possible familietrends.dk Be reliably reachable. Don't keep them on hold too long. And when they do connect with your support team, make sure the help they get is thorough, thoughtful, patient, and respectful. Your service reps need to be as composed and professional as possible — no matter how agitated a customer might be